Believes that rigorously measuring & optimizing biomarkers is the foundation of extending healthspan & reducing mortality risk.
“It’s terrifically hard to change what we can’t measure.”
— Bryan Johnson
Founder of Blueprint & Longevity Researcher
a.k.a. ”Don’t Die” guy
Prioritizes a disciplined, whole-food diet as a cornerstone of longevity—often emphasizing that “Prevention is better than cure,”
and framing nutrition as a proactive investment in aging well
— Mark Wahlberg
Actor, Producer, & Wellness-Focused Entrepreneur
“When I tried to eliminate [highly processed foods], my vitality spiked—my energy levels, clarity…what we eat & what we abstain from directly impacts so profoundly how we feel”
— Gwyneth Paltrow
Founder & CEO of Goop, Actress
“I’m a big believer in getting blood tests taken because it’s simply the only way to get in-depth data about your metabolic factors, hormones, all the things that inform your immediate & long-term health.”
— Andrew Huberman
Neuroscientist & Professor of Neurobiology at Stanford University
Through the TB12 Method, carefully tailors his diet to optimize health & longevity. This prioritizes whole, minimally-processed foods, strategic hydration, and anti-inflammatory nutrition to support long-term vitality.
— Tom Brady
Former NFL Quarterback & 7-time Super Bowl Champion